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DAB digital radio is a new way of broadcasting radio via a network of terrestrial transmitters. It provides listeners with more choice, digital quality sound and more information. More Choice Listeners in most major towns and cities in the UK can receive between 30 and 50 radio stations with a digital radio, in many cases that's more than double what's available on analogue. And it's not just more of the same - the content within that choice of stations is unique and exciting, delivering station formats that just don't exist on analogue. The FM spectrum is so clogged right now that there's no room for new stations that would expand listeners' choice with, for example, soul music, or country music, or big band swing, or any of the other 100+ brands that are available uniquely to DAB. Because digital radio uses the spectrum more efficiently than analogue, it is possible to broadcast more channels using the same frequency, making room for broadcasters to expand their station portfolios. Less Noise
DAB digital radio delivers great sound. The technology allows the receiver to lock on to the strongest signal it can find and ignore everything else. This eliminates the hiss, crackle and fade so familiar on analogue radio. With DAB digital radio there are no frequencies to remember and sets are tuned by station name. National stations stay put, so there's no retuning on the move. More Information Each DAB broadcaster has 20% of its capacity reserved for data services. Digital radio receivers can transmit information via Dynamic Label Segments (DLS). Some stations already transmit the latest news, travel, and weather, what's on now and next, website addresses and phone numbers. *Source: Digital Radio Development Bureau website - www.drdb.org
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