Online Privacy

Bose realises that privacy and security are primary concerns to online customers. We utilise a variety of measures to maintain the integrity of personal information, including encryption technology to facilitate the transmission of your information on all our secure web pages. Our online shopping area is designed to let you express your preference for the privacy of your credit card information, name, mailing address, email address and any other information you share with us.

Information may be shared with other reputable companies ("third parties") for order research, analysis and marketing. For example, aggregate forms of information may be submitted to third parties for market studies, advertising and demographic reports. We may also share personal and/or order information that you have given us with these companies to provide you with mailings about products and services that may appeal to your specific interests, hobbies and activities. We may append additional data from third parties to your information for analysis and marketing purposes.

Disclosure of personal information
In general we ask for information needed to support your customer relationship with Bose. This information is used to create a better shopping experience for you and may also be used to help us develop better products and improve services in different areas, such as order fulfilment or billing. 

We also analyse customer information in aggregate form — that is, we collect information about thousands of site visits and analyse it as a whole.

When you create a profile on this website, we ask for your name, email address and a password. After setting up your profile, you have the option of creating a personal My Profile address book to save your address. We use this information to fulfil your orders and we may share your name and address with other companies whose products we think may interest you. We also may contact you by phone or postal mail regarding new products and services from Bose. If you send a BOSE® gift to someone in your My Profile address book, we may contact them by postal mail about our products and services.

Information may be shared with other reputable companies ("third parties") for order research, analysis and marketing. For example, aggregate forms of information may be submitted to third parties for market studies, advertising and demographic reports. We may also share personal and/or order information that you have given us with these companies to provide you with mailings about products and services that may appeal to your specific interests, hobbies and activities. We may append additional data from third parties to your information for analysis and marketing purposes.

You have the right to express your preferences as to how Bose or third parties use your BOSE® profile information to communicate with you. To limit the way we contact you in the future, please sign in to My Profile and update your Customer Communication Preferences.

Please be advised that we may disclose specific information if required by law. This Privacy Policy is governed exclusively under the law of the UK.