Bose x LadyLand

Celebrating the power of music in Pride

Music has the ability to transform, to heighten, and to inspire. And for the LGBTQ+ community, it has historically been a reminder to take up space unabashedly, to not only dance like no one’s watching, but to do so no matter who is.

At Bose, we believe sound is power, and we believe in the power of what it can do for those listening. That’s why we’ve joined forces with partners within the community to champion the role and impact music has had on queer culture, history, and community.

Join Bose as we invite you to Live. Out. Loud.

Band performing at a concert
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“Thanks to music, I was able to find the strength I needed to continue my journey — as an artist, a DJ, a dancer, a designer; as someone who is building their world and dreams.” – Shenghao, Performing at LadyLand 2023

Music inspires community

Sound has the power to bring people together — and inside the walls of the famous Stonewall Inn circa 1966, the LGBTQ+ community found safety and community in song.

At the time, it was extremely rare to find public bars and spaces to dance in that were safe for the community. But at Stonewall, couples would dance together, and the fleeting but powerful seconds of song provided a rare moment of semi-public peace and intimacy. However, the inn was commonly raided, with the people who sought community and comfort in song instead finding themselves in danger of arrest and assault.

But music in the LGTBQ+ community is not only a pillar of joy, it’s one of protest as well — and on June 28, 1969, the patrons inside not only refused to leave but fought back.

What followed was a series of riots and protests which are now credited with sparking the gay rights movement in the United States; and are also when most states now hold their annual Pride parade in commemoration.

Shenghao wearing Bose QuietComfort 45 Headphones

Shenghao, Performing at LadyLand 2023

Ladyfag performing

Today, music stands firm as a way to foster community and spark change for those who are LGBTQ+. That is why Bose is working hand-in-hand with one of the largest outdoor queer music festivals in Brooklyn, NY — LadyLand. Spearheaded by iconic nightlife producer Ladyfag, the festival is a celebration of queer talent and music, creating a safe haven of joy, art, and sound.

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Music inspires courage

We all have songs that get us on our feet, put us in our feelings, and help us express a part of ourselves that only music can bring out.

For the LGBTQ+ community, songs are a means of expressing what you have been told you should not. Whether that’s frustration and anxiety around societal pressures, or unapologetic confidence in self-expression, music is a source of courage for the community to draw from.

”Music for me is like armor. It’s one of my mechanisms to really defend myself.” – Ms. Boogie, Performed at LadyLand 2019
Ms. Boogie wearing Bose QuietComfort Earbuds II

Ms Boogie, Performed at LadyLand 2019

For many, songs become anthems and lyrics become testimony that provide representation and reassurance on a path that can otherwise feel daunting. With that in mind, Bose is partnering with artist and producer Jack Antonoff’s the Ally Coalition to use the power of music to better the lives of LGBTQ+ youth. The Ally Coalition aims to raise awareness about systematic inequalities facing the LGBTQ+ population and uses known artists and music to mobilize fans and inspire action. Music has the power to make people feel seen and amplifying visibility on queer issues is a crucial steppingstone to shining a light on the queer community.

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Group of people at LadyLand

Music inspires culture

The use of music and sound in queer subgenres like drag and ballroom are key staples in LGBTQ+ culture. Both are art forms that break down conventional gender expression, and when these artists take to the stage while lip-syncing and strutting alongside music or voguing down a catwalk, they’re embodying a persona and story that draws from the striking words and beat.

The music provides a moment of self-expression and reclamation, going against the status-quo in a way that demands — and deserves — attention.
JD Samson wearing Bose QuietComfort 45 Headphones

JD Samson, Performed at LadyLand 2018

There’s power in not only the music, but in how it empowers the people performing, moves the people jamming along, and inspires the people listening for the first time. There’s power in how bold it is, in how unapologetic and genuinely joyful. There’s power in the community it brings. And above all else, there’s power in the pride.

“There’s been a total revolution happening. It’s exciting because visibility is really important. It changes the way the world sees their neighbors.” – JD Samson, Performed at LadyLand 2018
Bose x LadyLand

Keep an eye on all things Bose to see our work with LadyLand and the Ally Coalition come to life, throughout the month of June and beyond.